SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two related but distinct strategies for improving a website’s visibility on search engines.
SEO is focused on improving the ranking of a website on search engine results pages (SERPs) through organic, or unpaid, means. This typically involves incorporating relevant keywords into the content and metadata of a website, as well as optimizing other aspects of the website’s design and user experience. The goal of SEO is to improve the ranking of a website on search engines without paying for advertisements.
On the other hand, SEM is a paid strategy for improving a website’s visibility on search engines. This involves using paid advertising to appear at the top of search engine results pages, above the organic search results. SEM typically involves bidding on keywords, which determines the ranking of the ads on the SERP. The goal of SEM is to increase the visibility and traffic to a website by purchasing ads on search engines.
In summary, SEO and SEM are two different strategies for improving a website’s visibility on search engines. SEO focuses on organic, or unpaid, means of improving a website’s ranking on search engines, while SEM involves purchasing ads to increase a website’s visibility on search engines. Both strategies can be effective in their own ways, and many businesses use a combination of both SEO and SEM to improve their online presence.
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